– specialist content for fitness & wellness businesses –

Welcome to Sam Rider Media, a content collective headed up by Sam Rider, journalist, copywriter and communications consultant specialising in health, fitness and wellness.

As the former fitness editor for Men’s Fitness magazine, and a Reps Level 3 qualified personal trainer, Sam knows that fitness is so much more than superfoods and sit-ups – it's a passion that motivates, empowers and enriches.

Since 2010 he has helped established brands and fledgling startups find their voice, drive awareness and cement customer loyalty by delivering consistently engaging content that converts. A handful of these companies include digital fitness company Fiit, boutique studios BLOK and Bodyism, nutrition company Huel, event specialists Balance Festival and industry news title Welltodo.

Alongside trusted photographers, videographers, graphic designers and web developers, Sam Rider Media can help your team develop and implement content strategies and execute multi-platform campaigns with punch that deliver long-lasting results.

Sam Rider Media services include:

// Brand development, editorial guidelines + TOV
// Multi-platform content strategy + execution
// Communications strategy, planning + execution
// Copywriting, storytelling + brand profiling
// CRM, SEO, social media + digital marketing
// Investor pitches + crowdfunding campaigns
// Thought leadership articles + trend reports

Tap below to find out more or email sam@samrider.co.uk.


– as trusted by –

// SAM RIDER MEDIA

Alongside content strategy and brand consultancy, Sam regularly covers the fitness and wellness industry for leading publications including British GQ, Men’s Health, Women’s Health, The Telegraph, Men’s Fitness, Coach and Fitt Insider. He’s also been known to turn his hand to live event coverage, having reported on global sporting events including the Olympics, Rugby World Cup and CrossFit Games.

// YOUR DAILY FIX

Sam is also a REPS level 3 qualified personal trainer and online coach, which has enabled him to write for clients with authority and accuracy. This has also led him to become the founder of Your Daily Fix, a fitness, nutrition and lifestyle programme inspired by the Japanese principle of Kaizen, or “good change”. Tap above to learn more.

“We know first hand that fitness is so much more than superfoods and sit-ups – it's a passion that motivates, empowers and enriches”


Connect with Sam here or enquire about our services at sam@samrider.co.uk.